Who do you want to talk to?
Who do you need to sell to?
As successful marketing isn't really about dealing with impersonal markets, what count is finding the words which real people like. Show me your audience, and I'll quickly give you an idea of what we can do together to win them over...
...and exploiting jargon when it's appropriate, avoiding it when it isn't.
Sometimes I use some fancy techniques - using for example NLP, which I won't explain here but would be pleased to tell you a bit about. Call me if you'd like to know more... 01626 854572
So who do you need to target?
I can help you press the right buttons with all sorts of people. I've done so successfully with for example:-
Finance Directors & MDs of major plcs MDs of SMEs Professional trainers Scientists Engineers Doctors & nurses Psychologists Tourists Day Trippers Long Haul Travellers Fleet managers Logistics Directors Health & Safety Officers Despatch managers Car Dealers I T directors and managers Factory managers Facilities Managers Site managers PC users Mobile Network Operators Local authorities Houseproud affluent couples Young mums & dads Leisurely Walkers Serious Hikers Yacht owners Ship Owners Airline operators Professional Builders DIYers Artists and Craftsmen Amateur Hobbyists Young school leavers Teachers Mature students Primary school children